GeoGrain was founded on the basis that by providing hard cash market data and intelligence
to grain buyers and sellers—no matter how big or small—they can consistently and
reliably improve their business decisions.
Our mission, and the principles upon which GeoGrain was built, is simple:
- Help grain buyers and sellers maximize their profit potential.
- Cultivate a work environment that produces innovative market solutions.
- Remain a committed and active partner in the community.
GeoGrain was established in 1999 by company President Kevin McNew when he recognized
the potential for precision-based farming decisions through the use of internet
tools and applications. Motivated by the drastic changes to the country’s grain
flow created by the arrival of bio-based energy, McNew developed a system for collecting
grain market data.
“Volatility leads to opportunity” says McNew from his headquarters, based in Bozeman,
Montana. “We knew basis levels would be much more volatile in the years to come,
and that everyone in the grain marketing channel would need better intelligence
to help manage that risk.”
In 2003, McNew turned beyond data collection to focus his team on developing a way
for cash grain traders to know where their best local buying or selling opportunities
were. “It’s one thing to give someone a table of prices. It’s another to give them
a precise answer that helps them make more money. Every day our team of fifteen
cash market specialists collects over 48,000 prices from around the country. This
data, coupled with our cash market intelligence, gives our users an exact answer
to which price generates the largest net return after taking into account trucking
and storage costs– a precise answer delivered through our Optimizer tool. On average,
our tools help producers find an extra 10 to 20 cents a bushel beyond what they
would have received by simply going to their local elevator.”
Those extra cents make significant contributions to a farmer’s bottom line. “If
you consider a 2,000 acre grain farmer, capturing an extra 10 cents on his crop
can add $20,000 to his crop value.” Furthermore, McNew and his team of analysts
found that market dynamics change readily, and that regional opportunities vary
widely over the course of the marketing season. A research report for the crop year
2009-10 showed that a Midwest grain producer typically has six to seven optimal
markets, and that it is not unusual for a producer to have up to twelve unique “best”
markets during the marketing season. “What that means is a producer needs to constantly
monitor numerous local markets to capture the most value” states McNew. “Fortunately,
we take the time and the guess work out of it by giving farmers that precise answer
Today, GeoGrain offers its Optimizer technology along with other advanced tools
to both farmers and corporate clients. Agribusinesses such as banks, farm management
companies, brokers, and crop insurance companies utilize GeoGrain data and solutions
to differentiate themselves among competitive service industries. These corporate
clients use our technology to increase their farmer’s profitability and strengthen
client-business relationships. In addition, farmers and grain merchandisers can
benefit from GeoGrain’s associate company GrainHedge, which provides commodity brokerage
services at a $7 commission per side. GrainHedge clients receive real-time quotes,
weather information, newswires, and the Optimizer product for free. GrainHedge is
a self-directed brokerage designed to empower grain traders by finding them money
in the cash market and saving them money in the futures market. GrainHedge is the
most comprehensive marketing package available to producers today.
Whether your desire is to make improved business decisions, boost profitability,
or to build client relationships, GeoGrain has data and solutions that can help
you meet your goals. Going forward, we will continue to provide the solutions to
best serve the diverse needs of our clients nationwide.