Agriculture is a risky business. For the men and women who produce the food we eat
and the fiber we wear, success depends on a number of factors. Selecting the right
seed, applying the correct blends of nutrients and effectively controlling insects
and diseases can mean the difference between making money, or losing the farm. And
then there is the weather to deal with…
The Company
Planalytics, Inc. provides Business Weather Intelligence to manufacturers, retailers,
energy companies, financial services providers, and agricultural firms. Planalytics
helps companies understand how weather impacts their bottom lines, but more importantly
how they can improve their business decisions to capitalize on a changing weather
environment. Not just managing weather risks, but seizing weather-related opportunities
as well. Planalytics’ goal is to give their clients an edge over their competition
by translating accurate weather predictions into better, more profitable business
decisions.
Their Agricultural Product
Planalytics Life Sciences group identifies agribusinesses that are looking to improve
their bottom lines, either at the corporate level, or by building stronger relationships
with their end-user customers. For those seeking to engender relationships, Planalytics
provides a suite of tools that the agribusiness can offer to their retailers and
farmers. As a result, customers are empowered to make more profitable decisions.
Profitability no doubt fortifies the relationship between customers and the agribusinesses.
The Need for Marketing Intelligence
Weather is the single biggest external factor affecting any business performance.
Understanding weather’s impact not only on crop production but on markets is a cornerstone
of Planalytics Life Sciences business. Planalytics helps farmers throughout all
stages of crop production… from scheduling planting after the last threat of frost
in the Spring, to forecasting conditions favorable for harvesting in the Fall. However,
marketing a crop properly is just as important as producing the crop in the first
place.. Although weather can affect the price of agricultural commodities on the
global exchanges, farmers need intelligence they can use to decide when and where
to sell his crop at the most profitable prices available. Planalytics goal was to
not only provide premium weather intelligence but to also provide premium market
information. It was in acknowledging this that Planalytics sought a relationship
with Cash Grain Bids. Being able to harness both companies proprietary intelligence
gives the farmer a distinct edge over his competition.
Their Solution
Planalytics approached Cash Grain Bids because it is the recognized leader in cash
market data, and the only company that offers cash market intelligence which consistently
adds $.15-.20 cents a bushel to a farmer’s bottom line. Cash Grain Bids Optimizer
and My Grain Trades decision tools are bundled into Planalytics AgInsights intranet
for its clients. This allowed Planalytics to retain their corporate identity but
still provided unique cash market solutions essential to an optimal marketing strategy.
Today AgInsights offers a well-rounded suite of weather and market intelligence
products, helping farmers make profitable decisions planting, spraying, harvesting
and selling their grain.
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