Farm Journal Media background
Farm Journal Media is one of America’s most respected and recognized agricultural
media brands. Founded in 1877, the company has enjoyed over 130 years of service
to farmers throughout the nation. Since the genesis of the company, FJM has grown
to include reputable brands such as Agweb, Top Producer, Dairy Today, Beef Today,
Pro Farmer, AgDay, U.S. Farm Report and MyMachinery.com. Each one of these brands
caters to a different segment of farming and agriculture, giving FJM one of the
most comprehensive media portfolios in the industry.
Farm Journal Media’s emphasis on customization
Farm Journal Media’s success has been defined by their ability to provide producers
with the highest quality information to improve their profitability. To ensure each
farmer was receiving pertinent information FJM placed emphasis on customized information
delivery. As early as 1952, FJM had launched regionally specific editions of their
magazines to ensure each subscriber receives the most useful information. In the
1960’s FJM began seriously collecting data about its readers crops and livestock.
By 1982 FJM was able to harness this data and was now customizing their magazines
according to the readers’ crops, livestock, size, and region. For example, the May
1984 issue had 8,896 different versions.
Agweb.com uses GeoGrain to provide client specific market data.
One way that FJM delivers its customized farm information is through its website
Agweb.com, a website that gives farmers quick access to news, market information,
weather conditions, and message boards. When it comes to market information Agweb
is easily able to post futures prices, but for farmers, the futures market is only
half the equation. The other half is the cash market, which is often neglected due
to it being highly fragmented and geographically spread out. However, despite these
hurdles, farmers still need to monitor local cash market prices. To meet this need,
AgWeb.com turned to GeoGrain to provide a cash market solution for their website.
GeoGrain specializes in cash market data and was able to deliver a custom package
which enabled a farmer to enter their zip code which would return the five closest
cash markets. Farmers can instantly see prices available for various commodities
and delivery dates. Once again AgWeb was able to deliver valuable farming information
specific to each user. Click here to view Agweb’s cash market search.
Cash Market Search Success: Increased web traffic and tremendous value for farmers.
The GeoGrain cash market search has been a remarkable success for FJM, providing
a series of benefits for AgWeb and its users. The most prominent boon was the large
influx of internet traffic to the site. The cash market search provided a valuable
service, where users can get a daily update on the information they need to be successful.
As farmers learned of GeoGrain’s cash market search, it quickly became one of the most
visited part of AgWeb.com, allowing FJM to gain top-dollar for its advertising content.
Both GeoGrain and FJM are continuing to develop applications, staying ahead of the
curve in providing users with the most powerful cash market tools available.